Sales Technologies Ltd
Suite 38, Connies House
Rhymney Riverbridge Road
Cardiff
CF23 9AF
On this page we discuss the detail of the factors which will indicate whether your service is suitable for sales outreach over the telephone. It is important to enter into a relationship with our partners that are based upon an open analysis of both risks and rewards.
Deciding factors include :
Potential market penetration Detailed Market research indicators Sales history Market placement
Market Penetration
It will be necessary to establish the size and scope of the market potential of your product or service before we can decide whether a campaign is viable for both parties. You may already have information regarding:
Market size Number of companies providing this service Local market conditions Existing sales penetration
Detailed Market Research indicators
1. It is important to understand the level of growth available in a specific market and the level of innovation available from and planned by existing suppliers into the market. This is easily understood by surveying existing suppliers and discussion of the reasons for past lost opportunities.
2. The other important factor is to decide how existing suppliers penetrate the market as a mixed solution may be more appropriate to the potential market.
Sales History
It will be necessary to establish the volume of profitable sales in the market place. This will include a structured P&L of past history in order to decide the level of renumeration available to the marketers.
Market placement
This requires an understanding of the highlighted factors in order to establish the appetite in the market for another participant.
How do we do all of this and how much does it cost?
We have a great deal of experience in identifying the opportunities available in the market for telephone sales outreach together with the design of compelling benefit propositions. Where we have no or limited understanding of the market positioning, we will undertake a short tele survey which will gather critical market information.
This service is chargeable as it can form the basis of a structured marketing plan for those clients and partners who need to establish critical market data? Once a partnership is entered into to, this cost is normally absorbed into Sales Technologies forward commissions.
Further Support
If you are interested in using this market exploration service as a stand alone for your own business and are interested in market testing, please call a member of our Operations team for further information.
Potential market penetration